Brand interpretation: dazhong is the trend and the expectation of the people. Agriculture is the foundation of the country. Science and technology is the way to prosper the country.

Brand concept: To build the first brand in the environmentally friendly agricultural industry chain

Marketing concept: Help farmers build their families and help customers build their industries

Management philosophy: Quality and efficiency, communication

Business philosophy : Innovation, service, integrity and win-win

Entrepreneurial spirit: working together to achieve rapid progress

Core values: Creating employee value and exceeding customer expectations

Corporate mission: To be a cost-effective manufacturer of agricultural products with low carbon and high yield

Corporate Vision: Resource-friendly, sustainable, organic, green and pollution-free