"Chasing dreams, flying against the wind" -- 2016 Guangdong 'Popular Technology' Management Annual Conference

Some people say : " A dream is just a beautiful wish, a bold imagination of people in their dreams, which may not necessarily come true"; others say: "A dream can become a reality through certain ways and means, through one's own efforts and struggles." Yes, the greatest significance of dreams is to give people a direction, a goal , and let us strive with it.

There is such a team. They faced the continuous downturn in the industry in the past year , the intensified market competition, the smoke of war in the industry, and the unscrupulous prices. However, they still "pursued their dreams and flew against the wind. " They are the marketing team of Guangdong's 'Dazhong Technology'.

From January 4 to 8 , the " Chasing Dreams, Flying Against the Wind " Guangdong 'Popular Technology' 2015 Annual Marketing Conference was held in the multi-function hall on the second floor of the headquarters. The meeting was divided into five parts: opening, award ceremony, summary, performance review, and planning. The meeting was fully planned and hosted by Mr. Song, the marketing assistant , and all the marketing department staff attended the meeting.

At the beginning of the meeting, Mr. Chen, Director of Guangdong Region, first analyzed the sales performance in 2015. The meeting also awarded the quarterly and annual horse racing awards to the outstanding account managers in 2015 to recognize their efforts in the past year.

Song Wei, the marketing assistant, made a profound summary of the achievements and shortcomings of the marketing team of "Mass Technology" in the past year, and made a comprehensive analysis and summary of the three aspects of organizational structure, business ideas, and strategic layout. In terms of reshaping business ideas, he concluded: In the past year, due to the poor sales caused by many objective factors, everyone can start from their own, strengthen operations, management and work, and be result-oriented to form resource pressure. In terms of process management, accept supervision and management with a sunny attitude; at the time of the company's high tower technology upgrade and transformation. Our marketing team fully exerted the "wolf" team spirit, hunting horses, fighting wild bulls, and intimidating all beasts. Without the position of king, we act like a king? "It is precisely because wolves have the iron discipline of unity, fighting together, advancing together, and retreating together that such a team spirit is created. Song Zhu admitted that we still have many shortcomings in execution, which are specifically manifested in having ideas but not executing them, and insufficient execution. We must subdivide our execution into every matter and every person to ensure the effective implementation of the company's strategy. Looking forward to 2016. In terms of products, the company will focus on the three major products of chemical fertilizers, soil conditioners, and biological organic fertilizers in the coming year to deepen, expand the breadth, and cultivate intensively; in terms of services, the sales service to the market will be improved through five major services: sales personnel market maintenance services, monitoring services for high-level visits, concentrated breakthrough agricultural services, systematic dealer training services, and efficient and considerate logistics services. In terms of talent strategy, we will consolidate basic personnel, strengthen middle-level personnel, and use mechanisms to eliminate, improve, and cultivate talents. We will launch a comprehensive battle for 2016, break through in actual combat, and achieve the 2016 sales target.

In the district performance report, the regional marketing directors and district managers reported on their own markets from eight aspects: sales indicators, channel development, market analysis , marketing strategy, promotion training, team management, work summary, and sales planning . They shared their experiences in channel management, network layout, product distribution, market promotion, competition pattern, customer development and maintenance, farmer promotion meetings, and promotion activities. Marketing Director Zheng commented and summarized each one. The whole meeting was warm , active , and exciting .

After analyzing the economic situation and market environment in 2015, Mr. Jiang, the marketing director, made a systematic plan for the marketing in 2016 , and conducted an in-depth analysis of the marketing strategy, annual goals and regional division, salary and assessment system and marketing organizational structure . He said: 2016 is a more difficult year for the agricultural materials industry. "Mass Technology" will focus on upgrading the intrinsic quality of products, increasing product resource advantages and optimizing product structure, innovating channel development and management models, focusing on consolidating core markets, vigorously expanding peripheral markets, and increasing brand publicity and market promotion. At the same time, the marketing team salary management system will be fully upgraded, the marketing organizational structure will be adjusted, process management will be strengthened, and quantitative target decomposition will be achieved. Mr. Jiang encouraged everyone, "In the face of stormy waves, the true colors of heroes are revealed , and in the face of turbulent seas, lofty ambitions and perseverance are raised . " Competition is not terrible. The entire industry environment is like this, and it is not the same for one company. The key is that we must have an enterprising heart and a team spirit that is not afraid of hardships and opens up new frontiers.

Marketing Director Zheng made a summary of the meeting. He talked about the excellent elite team of "Mass Technology" that is united, cooperative, passionate, and hardworking, which is the cornerstone and root of "Mass Technology" . But in 2015, we did not do enough . There were deficiencies in channel development, product structure, marketing activities, and team management in some regions. He proposed that in 2016, we should completely abandon the original way of thinking and marketing ideas, closely focus on the 16-character policy of "target planning, active sales, execution efficiency, and value embodiment" , always keep a clear mind, take the goal as our action guide, face the difficult market conditions, take the initiative to attack, and win the terminal; and continue to strengthen process management, strengthen team execution, and reflect personal value with results as the guide and customer satisfaction. Zheng hopes that in 2016, we will take advantage of the product upgrade and transformation of the tower to improve product quality; "Mass Technology" will be listed on the New Third Board to achieve the trend of capital gathering. Combined with the company's marketing strategy, marketing and sales will be carried out simultaneously to consolidate the core market increment, expand the market volume in surrounding provinces, and finally achieve the sales target for 2016.

The meeting ended with loud and passionate shouts of “Do you have confidence? Yes…”, bringing the meeting to a successful conclusion.

The meeting was a complete success. Summarizing the past and looking forward to the future, summarizing the shortcomings of the past year and pointing out the direction for the development of the next year, the morale of all marketing personnel is high, the team cohesion and collective sense of honor are overflowing, laying a solid foundation for "Dazhong Technology" to achieve the sales target in 2016. "Dazhong Technology" will also achieve greater development in the new year and write a more brilliant and glorious chapter!